On-site, the 2023 Shanghai Auto Show opens today

More than a hundred models of the world’s premiere new cars have collectively unveiled, and many global “heads” of multinational car companies have come one after another… The 20th Shanghai International Automobile Industry Exhibition (2023 Shanghai Auto Show) opens today (April 18)! Let’s take you immersed Experience the 2023 Shanghai Auto Show in style! This car feast…

Innovative concept to create “future car”

Will the car of the future be a digital partner for humans, or just a “smartphone on wheels”? BMW gave its own answer: through the perfect combination of hardware and software, it provides consumers with driving pleasure enhanced by digital technology. BMW’s digital emotional interaction concept car – i Vision Dee was unveiled at the auto show. With the human-computer emotional interaction module, the car can make different “facial” expressions to express emotions like joy, surprise or approval. BMW also adopted the world’s first full-color E Ink technology applied to cars in the concept car, and the body can present as many as 32 colors.

Nissan’s new pure electric convertible sports car Max-Out concept car debuted in China for the first time in the form of a real car at the Shanghai Auto Show. Its notable feature is the sci-fi charm created by light and shadow technology; The design of the curved screen and the interior are almost all recycled raw materials from scrapped models.

The Mercedes-Benz EQG concept car, a pure electric vehicle with off-road performance, ushered in its first show in China. It is reported that the EQG concept car will be equipped with four motors. Mercedes-Benz officials have said that the off-road performance of the pure electric big G will be as powerful as the Mercedes-Benz G-Class.

Chevrolet’s first pure electric concept car FNR-XE on the Altec platform was also unveiled at the auto show. The body lines are sharp and angular, and the tough style of American cars is obvious. Concept cars usually have a certain guiding effect on subsequent mass-produced models. This FNR-XE concept car may indicate that the Chevrolet electric car based on the Autoneng platform will have strong sports and technological attributes, and still maintain the young and fashionable style of the brand.

The brand comes with “electricity”

Different from the mentality of using several pure electric models to test the water in the past, at this year’s Shanghai Auto Show, almost all brands showed up with a larger matrix of pure electric products, and brands of all grades are “full of power.”

Mercedes-Benz will bring 27 heavyweight models to the Shanghai Auto Show, including 1 global debut, 5 Chinese debuts, and 7 Chinese launch models. BMW Group’s electric product lineup can be described as “the strongest in history”, and MINI’s first pure electric urban crossover concept car will also be unveiled. The Audi A6 Avant e-tron concept car and the Audi urbansphere concept car based on the PPE luxury pure electric platform will make their Chinese debut at the Shanghai Auto Show.

Rolls-Royce’s first pure electric car Shining debuted at the Shanghai Auto Show. As the brand’s first pure electric model, the new car is positioned as a two-door four-seater pure electric coupe Shining and is built on an all-aluminum structure.

As the core driving force for the electrification transformation of the Volkswagen brand, the ID. family has launched five models in China including ID.3, ID.4 CROZZ, ID.4 X, ID.6 CROZZ and ID.6 X . The new flagship ID.7 was unveiled last night and will meet with consumers at this auto show. This new model, known as inheriting the status of Passat in the era of electrification, will further enrich the model lineup of the ID. family. It is reported that the new car will be the first to land in the Chinese and European markets.

At the Shanghai Auto Show, Volvo’s pure electric SUV EX90 ushered in its first show in China. It is based on a brand-new native pure electric platform, and has also made breakthroughs in the intelligence of the seat and materials.

The first Buick model to adopt the Autoneng platform is the Electra E5, which will be launched in the first quarter of this year and delivered in the first half of the year. This is a large five-seater mid-to-large SUV. The first model entered the hottest and most competitive category in the pure electric market this year.

Chinese brands are making progress

At the beginning of the year, the price war that started from new energy vehicles and swept across the entire auto market was very fierce. However, in the face of competition in the high-end car market, price is not the first competitiveness. In this transformation led by intelligence and electrification, the new generation of consumers is more pursuing personalized and trendy products, and this trend is more obvious in the high-end market.

It has always claimed that its competitors are BMW, Mercedes-Benz and Audi’s NIO and Ideal. This auto show also released a big move: NIO‘s entire series of models equipped with the latest generation of intelligent systems will make their debut, the new ES6 will usher in its first show, and the 2023 ET7 will debut. Will be listed; Li Auto will release a pure electric solution and launch a dual-energy strategy.

In addition to new car-making forces, traditional independent auto brands such as BYD, Great Wall, Changan, and Chery are also actively launching more high-end sub-brands, such as SAIC’s Zhiji, BYD’s Yangwang, Chang’an’s Avita, Geely’s Jikrypton wait.

Yangwang is a high-end new energy vehicle brand under BYD. The pure electric supercar Yangwang U9 will make its offline debut at the Shanghai Auto Show, and the SUV Yangwang U8 will start pre-orders. Geely Galaxy L7 and ZEEKR X are also making their debut. Galaxy L7 is a mid-to-high-end new energy series of the Geely brand, which adopts a new language that combines Chinese aesthetics with future technology. ZEEKR X is the third model of Jikr, which is positioned as a compact pure electric SUV.